For decades, data centers have traditionally been housed in large tier one cities (Think New York, Chicago, Los Angeles, etc.) for a variety of reasons: large populations, plenty of real-estate for facilities, close geographic access to large metro fiber networks – among others. This was acceptable when traditional content sources like television and basic desktop internet access were the only game in town, but the data environment is changing to meet the needs of the technologies of today: streaming media, on-demand, Over the Top (OTT), content delivery networks (CDN) and much more.
Sure, content providers need to reach the eyeballs of viewers in tier one cities and ultimately interconnect with the networks that deliver the content, but what about viewers on the outskirts of tier two cities like Nashville, Indianapolis, Tampa Bay and the numerous other cities throughout the country that don’t boast huge population statistics? In recent years, data center operators have strategically eased into these cities, as new and emerging technologies have raised the level of quality that must be provided to viewers in all markets. These growing tier two city data centers provide edge colocation services and open a ‘whole new world’ with access to countless new markets for content providers, here’s how:
Edge Colocation Feeds Bandwidth Hungry Markets
As mentioned above, tier two markets have traditionally been neglected from a bandwidth perspective. The emergence of smartphones, rise in mobile social media usage and streaming media services (Netflix, Hulu, Amazon Prime, etc.) forced providers to take bandwidth in tier two cities to the next level, because without it end-users receive a less than optimal experience, which certainly isn’t good for business.
Having data centers in tier two cities means that content providers can pay less in bandwidth costs to deliver rich content and streaming media to users outside of major metropolitan areas, because there is far less competition for bandwidth in these data centers. Each data center can only support a certain amount of bandwidth at any given time, when there is a plethora of customers, like there would be in a New York City data center, they can charge a premium for bandwidth.
Lower Latency = Optimized User Experience
Latency is also vastly improved with edge colocation in play. Lower latencies can be achieved for users in tier two markets because streaming content is stored locally and does not have to be transmitted over far distances to the end users. This all makes for a much-improved end-user experience, meaning customers are happy and content providers see the profit that they expect.
Colocate at the Edge with 365 Data Centers
365 Data Centers is a leading provider of hybrid data center solutions in strategic tier two city edge markets: Boca Raton, Buffalo, Detroit, Fort Lauderdale, Indianapolis, Nashville and Tampa Bay. Our robust, carrier neutral ecosystem and secure, reliable edge Colocation, Network, IP, DRaaS, Cloud compute and storage, and Business Continuity services help organizations reduce costs, drive innovation and improve their customer experience. 365 Data Centers supports mission-critical application infrastructure by providing 100% uptime and adhering to industry standards such as HIPAA, PCI DSS, VISA, SSAE 16, SOC 2, and ISAE 3402.
If you’re a content provider seeking access to any of our key edge colocation markets, please contact us today.